Artikelnr.:
156486366
Kancaya Takılınca: Alışkanlık Yaratan Ürünler Nasıl Geliştirilir?
Artikelnr.:
156486366
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A guide to actionable steps to create enduring user habits and develop products that people love.
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Wat opvalt
User-Centric Design
Focuses on understanding users' needs, emphasizing emotional triggers that can create habitual engagement and foster long-term loyalty.
Practical Framework
Offers a step-by-step guide for product developers to create habit-forming products, bridging theory and actionable insights for real-world application.
Proven Strategies
Draws from successful case studies to illustrate effective techniques and strategies, ensuring that readers gain practical knowledge from real-world examples.
Productdetails
- Başarılı şirketler insanların ellerinden bırakamadığı ürünleri nasıl yaratıyor? Neden bazı ürünler dikkatimizi çekerken diğerleri başarısız oluyor? Sırf alışkanlıktan dolayı belirli şeylerle meşgul olmamızı sağlayan nedir?Nir Eyal bu soruları (ve daha fazlasını) Kanca Modeli adını verdiği, ürünlere uygulandığında müşteri davranışını ustaca teşvik eden dört adımlı bir süreç ile açıklıyor. Ardışık bağlantı döngüleri sayesinde bu ürünler, maliyetli reklamlara veya agresif mesajlara bağlı kalmadan insanların tekrar tekrar geri gelmelerini sağlıyor.Kancaya Takılınca: Alışkanlık Yaratan Ürünler Nasıl Geliştirilir? ürün yöneticileri, tasarımcılar, pazarlamacılar, girişimciler ve ürünlerin davranışlarımızı nasıl etkilediğini anlamaya çalışan herkes için yazılmış, kalıcı kullanıcı alışkanlıkları yaratmak ve insanların sevdiği ürünler geliştirmek için uygulanabilir adımların yer aldığı bir kılavuz.Akıllı telefon sahiplerinin yüzde 79'u her sabah uyandıktan sonra 15 dakika içinde mutlaka cihazlarını kontrol ediyor. Amerikalıların tam olarak üçte biri cep telefonlarını kaybetmektense seksten vazgeçebileceklerini söylüyor. İnsanlar telefonlarına günde 34 kez göz atıyor, ancak sektör çalışanları bu alışkanlığın günde 150 kez gibi insanı hayrete düşürecek kadar yüksek bir rakama ulaşabileceğine inanıyor.Kabul edin: hepimiz KANCAYA TAKILDIK.Müşteri bağlılığını artırmayı önemseyen herkesin okuması gereken bir kitap.Eric Ries, Yalın Startup kitabının yazarıKancaya Takılınca size yeni nesil ürünler için bir yol haritası çiziyor. Bu kitabı okuyun ya da kancaya takılan kişi olmaya devam edin.Matt Mullenweg, Wordpress'in KurucusuÜrün geliştirme konusunda somut tavsiyeler ve hikayelerle Kancaya Takılınca, kullanıcıların onsuz yaşayamayacaklarından henüz haberdar olmadığı bir şeyin nasıl yaratılacağına dair dikkate değer bir anlatı.Publisher's Weekly Daha fazla göster
| Publishers | Nova Publishing House |
| Date of publication | February 9, 2022 |
| Prints | 2. |
| Taal | Turks |
| Afdruklengte | 264 pages |
| ISBN-10 | 6258489214 |
| ISBN-13 | 978-6258489217 |
| Afmetingen | 20 x 2 x 15 cm |
| Artikelgewicht | 0.8 lbs (360 grams) |
Voor wie is dit geschikt?
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Product Developers
Ideal for those creating engaging applications aimed at enhancing user retention and fostering habitual use.
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Entrepreneurs
Beneficial for new business owners seeking to understand user behavior and create products that develop loyalty.
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Marketers
Helpful for marketing professionals aiming to design campaigns that encourage habitual engagement and repeated user interactions.
-
Casual Lezers
Not suitable for individuals seeking light reading or entertainment, as it focuses on business and product strategy.
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Who is this book for?
antwoord: It's designed for product managers, designers, marketers, entrepreneurs, and anyone interested in understanding user behavior. -
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What is the main focus of the book?
antwoord: The book focuses on creating habit-forming products using the Hook Model. -
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How does this book help with customer loyalty?
antwoord: It offers actionable steps and insights that help develop enduring user habits, which are crucial for customer retention.
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PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Onze beste bezorgdiensten
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Kenmerken en voordelen
- Discover the four-step Hook Model for creating addictive products.
- Learn to cultivate customer behavior without high advertising costs.
- Ideal for product managers, designers, and marketers.
- Understand how to create user habits that last.
- Provides actionable insights backed by compelling narratives.
- A must-read for boosting customer loyalty and engagement.
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